Morry Ein Dor

Back

Learning from past mistakes to increase donations with Mobile Giving Form

We made a design, developed and launched, but something wasn't working. So, we analyzed the data and made it much better.

Business Wins

82%

Astonishing % in completed form results compared to prior year

$18.7M

Raised more compared to prior year

12%

increase in recurring gifts

Introduced new Design QA flow

UX Winning Results

19%

Improve in drop-rate between step 1 and 2

23.7%

Increase in donating to multiple funds

89%

Reduce in Support tickets

Overwhelmingly positive feedback from clients

"Are you joking? More than 25% drop between the first and second step??

We've got to fix this!"

Me, after scanning the data I requested from analysts

TLDR

A new mentoring solution was needed to level up with competition.
Suggested solutions included structured programs for enhanced mentoring opportunities.
With >150,000 mentors and >20,000 completed mentorships, this approach has empowered mentors and supporters to give back effectively, while increasing engagement and commitment to the organization.

A new mentoring solution was needed to level up with competition.

Suggested solutions included structured programs for enhanced mentoring opportunities.

With >150,000 mentors and >20,000 completed mentorships, this approach has empowered mentors and supporters to give back effectively, while increasing engagement and commitment to the organization.

A new mentoring solution was needed to level up with competition.
Suggested solutions included structured programs for enhanced mentoring opportunities.
With >150,000 mentors and >20,000 completed mentorships, this approach has empowered mentors and supporters to give back effectively, while increasing engagement and commitment to the organization.

The Story

Graduway is the global leading provider of an engagement platform for organization’s communities, mainly for higher education.
The message from Sales was that competitors are slicing the company's revenue by having a mentoring solution.
To prevent radical churn we realized mentoring was a burning matter, so PM’s and Design initiated discovery sessions around the topic

Defining the Business Goal

Build an intuitive and easy-to-use mentoring solution that an organization can run for its' constituents, that fosters networking and connections between users while strengthening the relationship and engagement with the organization.

User Types

There are 3 types of users for this specific project:

Client user: Career + engagement Manager
Facilitates and manages the Admin side.
Main goal: Yoy increase in quality mentoring relationships
End user: Mentor
Main goal: Mentor with ease and in minimal effort
End user: Mentee
Main goal: Set foot in the industry with the help and connection of a mentor

There are 3 types of users for this specific project:

Client user: Career + engagement Manager
Facilitates and manages the Admin side.
Main goal: Yoy increase in quality mentoring relationships
End user: Mentor
Main goal: Mentor with ease and in minimal effort
End user: Mentee
Main goal: Set foot in the industry with the help and connection of a mentor

My Role

Design lead and hands-on
Directed 1 Product Designers
Collaborated with Product Managers/ Engineers/ Product-Marketing/ Marketing/ Customer Success/ Support
Set process, flow and architecture hierarchy
Directed and played a hands-on part on UI and visuals
Conducted client interviews figuring true needs and opportunities

Discovery Findings & Insights:

We made few discovery calls with clients to understand how they currently use mentorship and figuring out their needs. We found that:

Managers are currently using Sheets and Excel for matching mentors to mentees
They would love to automate this process for bulk matches, but appreciate the control they have for individual matching
Mentoring sessions have seasons (spring, autumn etc.)
They separate mentoring sheets by subjects (Sports, Finance, Career Etc.)
They lose track of mentoring relationships and can’t tell when it’s “real”
There’s a need for their specific CRM integration

How Might We Design sessions:

We then ran a rapid Design Thinking sprint session with Product, Customer Success, and Design, facilitated by me, to clarify the customer's needs and ideate profound solutions.

The session was divided to 4 sections:

Client's quotes
Customer + Client needs
"How Might We" questions
Ideation

It took 3 iterations between Design, Product, clients and Business to come up with a comprehensive solution that got an overwhelmingly positive feedback from clients and got us to push towards hi-fi wireframes

The Solution

Say hello to Mentoring Programs - a place where system admins can set, customize, manage, and analyze mentorships in batches