Morry Ein Dor

Back

Seeking Market Domination with Smart Mentoring Solution

A colossal scale project.

Managing risks, budgets, and humans with many things went the wrong way.

Still, we managed to dominate the market, exceed client's expectations, and bash competition by realizing their true needs, and building a winning mentoring platform.

Business Wins

Established a reputation for the leading provider for mentoring solutions in the market

26%

increase in general closed-won deals

86%

increase in closed-won deals for clients seeking mentoring solutions

Introduced new GTM tactics

UX Winning Results

81%

adoption rate

23.7%

Active mentoring relationships

Tickets to Support regarding UX issues

Overwhelmingly positive feedback from clients

"Morry, We don't have time, we have limited staff, and we need to make the best product to bust the competition.
Make it happen, I trust you…"

Daniel Cohen, the CEO, after the meeting that launched the project

TLDR

A new mentoring solution was needed to level up with competition.
Suggested solutions included structured programs for enhanced mentoring opportunities.
With >150,000 mentors and >20,000 completed mentorships, this approach has empowered mentors and supporters to give back effectively, while increasing engagement and commitment to the organization.

A new mentoring solution was needed to level up with competition.

Suggested solutions included structured programs for enhanced mentoring opportunities.

With >150,000 mentors and >20,000 completed mentorships, this approach has empowered mentors and supporters to give back effectively, while increasing engagement and commitment to the organization.

A new mentoring solution was needed to level up with competition.
Suggested solutions included structured programs for enhanced mentoring opportunities.
With >150,000 mentors and >20,000 completed mentorships, this approach has empowered mentors and supporters to give back effectively, while increasing engagement and commitment to the organization.

The Story

Graduway is the global leading provider of an engagement platform for organization’s communities, mainly for higher education.
The message from Sales was that competitors are slicing the company's revenue by having a mentoring solution.
To prevent radical churn we realized mentoring was a burning matter, so PM’s and Design initiated discovery sessions around the topic

Defining the Business Goal

Build an intuitive and easy-to-use mentoring solution that an organization can run for its' constituents, that fosters networking and connections between users while strengthening the relationship and engagement with the organization.

User Types

There are 3 types of users for this specific project:

Client user: Career + engagement Manager
Facilitates and manages the Admin side.
Main goal: Yoy increase in quality mentoring relationships
End user: Mentor
Main goal: Mentor with ease and in minimal effort
End user: Mentee
Main goal: Set foot in the industry with the help and connection of a mentor

There are 3 types of users for this specific project:

Client user: Career + engagement Manager
Facilitates and manages the Admin side.
Main goal: Yoy increase in quality mentoring relationships
End user: Mentor
Main goal: Mentor with ease and in minimal effort
End user: Mentee
Main goal: Set foot in the industry with the help and connection of a mentor

My Role

Design lead and hands-on
Directed 1 Product Designers
Collaborated with Product Managers/ Engineers/ Product-Marketing/ Marketing/ Customer Success/ Support
Set process, flow and architecture hierarchy
Directed and played a hands-on part on UI and visuals
Conducted client interviews figuring true needs and opportunities

Discovery Findings & Insights:

We made few discovery calls with clients to understand how they currently use mentorship and figuring out their needs. We found that:

Managers are currently using Sheets and Excel for matching mentors to mentees
They would love to automate this process for bulk matches, but appreciate the control they have for individual matching
Mentoring sessions have seasons (spring, autumn etc.)
They separate mentoring sheets by subjects (Sports, Finance, Career Etc.)
They lose track of mentoring relationships and can’t tell when it’s “real”
There’s a need for their specific CRM integration

It took 3 iterations between Design, Product, clients and Business to come up with a comprehensive solution that got an overwhelmingly positive feedback from clients and got us to push towards hi-fi wireframes

The Solution

Say hello to Mentoring Programs - a place where system admins can set, customize, manage, and analyze mentorships in batches